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AMFIT Inc., distributor and manufacturer of custom foot orthotics for the medical industry, has launched a new e-commerce website, The website is a retail store-within-a-store concept where consumers may select from several foot orthotic vendors, including ArchCrafters, AMFIT's retail custom insole line.

Complimenting AMFIT's retail division, ArchCrafters and, will offer consumers the opportunity to purchase custom-made foot orthotics, as well as off-the-rack brands such as Dr. Scholl's®, Spenco®, and SofSole®. also provides information on specific foot conditions, and suggestions for which insoles are best suited for a particular condition or activity.

Arjen Sundman, president of AMFIT, points out " will provide consumers an easy one-stop shopping experience for all their foot comfort needs. We will strive to provide good value and top notch customer service."

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