Content is King...and Technology Ain't Bad Either

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By Karen Henry

When superior content and leading technology come together, great things happen. See for yourself on March 4, when the O&P industry's portal-oandp.com-relaunches with a new design, a new structure, and a bevy of new features, plus enhanced content provided by The O&P EDGE.

The new site will feature all of the things you already expect from oandp.com, but news and industry content will be delivered in a more targeted, user-friendly fashion, making it easier for users to find the content that is most relevant to them. The new oandp.com includes more content for orthotic, prosthetic, pedorthic, and post-mastectomy professionals as well as other allied healthcare professionals who regularly collaborate with O&P patients and clinicians. We're also working to expand the facilities and product directories. More content and features are on the way, so please check out the new oandp.com and let us know what you think.

Not only am I excited to announce our enhanced content partnership with oandp.com, I'm also pleased to introduce a new member of the Western Media team. Susan Flood has joined the staff as assistant web editor. Susan will be helping to manage the editorial content on oandp.com, so if you have any suggestions or comments, please send them to her at susan@opedge.com

For those of you who are headed to Atlanta for the American Academy of Orthotists and Prosthetists Annual Meeting and Scientific Symposium, be sure to stop by our booth, where you can play and enter our drawing for a chance to win a Wii Fit. Whether you'd like one of these for your home or your practice, you can't win if you don't enter, so be sure to visit us at booth #126. See you in Atlanta!